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Paco Segovia
Book 20 min
Shopify and Shopify PlusAlicante, Spain · RemoteAvailable for new projects

YourShopifystore,fast,accessibleandeasytochange.

For brands that want to launch campaigns without waiting on developers, and for agencies that need someone senior for a few weeks. Over ten years in ecommerce: from agency technical director to Ecommerce Manager at a brand.

Video call · no strings attached

Services

For brands and for agencies

  • A store your team changes on its own

    Your team builds campaigns and landing pages from the theme editor with sections that already carry your brand, and changes stop going through a ticket. It can be a new theme or a redesign of the one you have.

    For
    Brands on Shopify and Shopify Plus
    You get
    The theme in your repository, documented, and a guide to the sections for your team
    Ask for a quote
  • Meet the EAA and load faster

    Since June 2025 your store has to work with a keyboard and a screen reader. You’ll know where it falls short, what slows it down and where to start, and the fixes can go straight into the theme instead of an overlay that hides the problem. If your company has fewer than 10 people and under €2M in turnover, the Act doesn’t apply to you, and I’ll say so before selling you anything.

    For
    Stores covered by the European Accessibility Act
    You get
    Prioritised report and, if you want, the fixes applied, ready for review
    Ask for an audit
  • One more senior when a project lands

    Say yes to the project even with a full team: someone who knows Liquid, themes and headless works in your repository and task board from day one, under your name with the client. Bihotz Studio worked this way on Bimani, and Hey Studio on Libertine Blends.

    For
    Shopify teams with more work than people
    You get
    Reviewable PRs and handover notes for your team
    Tell me about it

Case studies

What each store has today

  • Apparell

    2021 – now

    Apparell

    Shopify Plus · theme and headless

    Several headless storefronts share one design system, and the back office has a custom app for campaign logistics and customer service. I lead all front-end work, including the store’s own theme.

    Freelance since 2021, in-house Ecommerce Manager since 2025

  • FC Barcelona

    2022 – 2023

    FC Barcelona

    Shopify Plus · theme and design

    Marketing refreshes the home page and landing pages with the component library and sections of its custom theme. Designs and flows were reviewed with the design team and the club.

    RedRadix · technical direction

  • Grow Nutrition

    2024

    Grow Nutrition

    Shopify · launch

    They had an unfinished theme inherited from another agency, with sections that didn’t follow their design. The store went live finished and true to the design.

    Live in 10 days

    Freelance

  • Bimani

    2025

    Bimani

    Shopify Plus · sections and UX

    Every page shares components and looks consistent, and new sections are built on them. Third-party apps went through a review.

    Freelance, with Bihotz Studio

  • Brava

    2024

    Brava

    Shopify · UX and performance

    UX and performance improvements on the live store.

    RedRadix · technical direction

  • Isita Home

    2021

    Isita Home

    Shopify Plus · theme and consulting

    The team builds promotional landing pages with a section system in its custom theme, plus advice on which apps to keep.

    RedRadix · Lead UI Developer

  • Sprinter

    2018 – 2019

    Sprinter

    Vue.js · components and store

    Before Shopify: the component library and the front-end build of the whole store.

    NITSNETS · UI Developer

Background

From Building Engineering to Shopify

Paco Segovia

I studied Building Engineering at the University of Alicante. Measurements, specifications and site deadlines left me with a way of working: written specs and acceptance criteria before starting. I’ve been building interfaces and online stores since 2013, and since 2021 it’s been almost all Shopify. I also work in Catalan (C1).

  1. 2021 – now

    Apparell

    Freelance since 2021, in-house Ecommerce Manager since 2025. Its own theme and headless Shopify.

  2. 2024 – now
  3. 2019 – 2024

    RedRadix

    From UI Developer to Lead UI Developer and technical director, including Weco, its Shopify line. FC Barcelona, Brava, Pipa y Limón, María Goya, Objeto, Isita Home and Exhibify.

  4. 2022

    Ophion

    Technical director, alongside RedRadix: Shopify projects and getting the company set up as a Shopify Partner.

  5. 2014 – 2019

    NITSNETS

    UI Developer. Sprinter, Panama Jack and others.

  6. 2013

    Optimuz

    Front-end developer. Corporate sites, ecommerce and landing pages.

Other stores

Outside ecommerce: Enagás, GMV and Metrodora (corporate design systems and accessibility).

How I work

What happens when you get in touch

  1. A call

    Twenty minutes to understand what you need and whether I can help.

  2. Quote and timeline

    A proposal with a price and a delivery date in under a week. Sooner if it’s urgent.

  3. Delivery

    From the first week you get a preview theme to follow progress. At the end: the code in your repository, documentation and a session with your team. I work with AI every day, but I review every change myself before it reaches your store.

  4. Guarantee

    For three months after delivery, if something breaks because of my code, I fix it: it’s included in the price. After that, anything you need is just another job.

Contact

Tell me about the project

I reply within one working day and, if it’s a fit, we find time for a call.